AI - The new intelligence in sales
Tools, applications and potentials of Artificial Intelligence
This book offers sales managers a quick overview of the possible applications of artificial intelligence in sales and explains basic functionalities. What is behind terms such as Sales Automation, Sales AI Analytics, Sales Enablement, Conversational AI, Lead Intelligence, Dynamic Pricing, Sales Management Intelligence and many more? Where is the concrete potential for sales organizations? And how will AI change the work in sales? The author presents the AI tools available on the market today and their application and describes the advantages and disadvantages as well as the limits and possibilities using clear examples.
Opportunities and limitations of AI in sales
How AI supports the sales process
AI tools and their uses
How AI is changing the work in sales
Where the journey is heading.
Executives in marketing and sales as well as entrepreneurs and managing directors, especially in medium-sized companies, will receive answers to the most important questions and additionally concrete recommendations for action for the implementation in their own companies.
Artificial intelligence (AI) in the sales context
Advantages and benefits of using AI software in salesOpportunities and limitations of AI in sales
How AI supports the sales process
AI tools and their uses
How AI is changing the work in sales
Where the journey is heading.
Rainsberger, Livia
| ISBN | 978-3-658-38250-6 |
|---|---|
| Article number | 9783658382506 |
| Media type | Book |
| Edition number | 1st ed. 2022 |
| Copyright year | 2022 |
| Publisher | Springer, Berlin |
| Length | XVIII, 166 pages |
| Illustrations | XVIII, 166 p. 14 illus. |
| Language | English |
