Crowd-Based Business Models
Crowd-Based Business Models
This book distinctively presents nine thematic discussions with real examples of small and large companies across the geographic destinations. Among many points of interest crowdsourcing, crowdfunding, decision-processes, technology, leadership, consumer behavior, crowd-based services designing, future perspectives in the context of crowd-based business modelling, and collective intelligence are central to the discussions in the book.
This book argues that crowd is the pivot of marketing. It fills the knowledge gap in people-led enterprises by integrating the customer ideation process and developing crowd-based business models to achieve performance with purpose. This book proposes crowd-based business strategies in the emerging markets and significantly contributes to the existing literature.
Section I: The Crowd Foundation.- Chapter 1: Crowdsourcing.- Chapter 2: Crowdfunding.- Chapter 3: Crowd-based Business Modeling.- Section: II Crowd Dynamics in Business.- Chapter 4: Decision Space: Collective Intelligence.- Chapter 5: Crowd-based Business Leadership and Strategies.- Chapter 6: Technology and 'Generation Next' Business.- Chapter 7: Consumer Behavior and Cognitive Theories.- Chapter 8: Crowd-based Service Design.- Section III: Times Ahead Chapter 9: Future Perspectives.
Rajagopal
| ISBN | 978-3-030-77085-3 |
|---|---|
| Article number | 9783030770853 |
| Media type | Book |
| Copyright year | 2022 |
| Publisher | Springer, Berlin |
| Length | XXIX, 280 pages |
| Illustrations | XXIX, 280 p. 12 illus., 1 illus. in color. |
| Language | English |
