Digital Strategies in a Global Market
This book examines the impact of the Fourth Industrial Revolution on business strategy, marketing, management, sustainability innovation, and various kinds of industry. It provides a broad overview of ways that organisations have sought to develop a digital strategy, and explores the challenges and opportunities posed by a rapidly transforming digital world. It draws on European and Russian case studies, with chapters addressing smart cities, corporate governance, the digital single market, and agrobusiness.
This book will be of interest to academics and practitioners in management and economics, who are interested in digital strategies performance in global markets.
Natalia Konina is Professor of Economics and Head of Department of Management, Marketing and Foreign Economic Activities at Moscow State Institute of International Relations (MGIMO University), Russia.
Konina, Natalia
| ISBN | 9783030582678 |
|---|---|
| Article number | 9783030582678 |
| Media type | eBook - PDF |
| Copyright year | 2021 |
| Publisher | Palgrave Macmillan |
| Length | 280 pages |
| Language | English |
| Copy protection | Digital watermarking |
