This edited volume brings together research on symbiotic themes of entrepreneurship, resource planning, and regional development and their impact on global-local business imperatives. Discussions in this volume critically analyze the convergence of entrepreneurship, innovation, technology, business practices, public policies, political ideologies, and consumer values for improving the global-local business paradigm to support regional development. This book also delves into contemporary entrepreneurship models, converging business strategies towards entrepreneurial and industrial alliance in manufacturing, services, and marketing organizations. It contemplates the development of new business models and hybrid entrepreneurial perspectives to match the changing priorities of regional economic development in developing countries. This volume offers scholars new entrepreneurial visions and business perspectives of industries in emerging markets, while presenting a more integrated view to enable companies to innovate for long-term profitability and sustainability.

Rajagopal is Professor of Marketing at EGADE Business School of the Monterrey Institute of Technology and Higher Education (ITESM), Mexico, and Life Fellow of the Royal Society for Encouragement of Arts, Manufacture and Commerce, London. He is also Visiting Professor at Boston University, USA. He has authored 60 books and over 400 research papers. Rajagopal is editor of several academic journals.

Ramesh Behl is Director and Professor of Information Systems at International Management Institute, India. He has authored twenty-two books, seventeen case studies, and more than 45 research papers of national and international repute.

Rajagopal

Publications by Rajagopal

Behl, Ramesh

Publications by Behl, Ramesh

ISBN	9783030455217
Article number	9783030455217
Media type	eBook - PDF
Copyright year	2020
Publisher	Palgrave Macmillan
Length	404 pages
Language	English
Copy protection	Digital watermarking