Handbook of Strategic e-Business Management
Handbook of Strategic e-Business Management
This research handbook provides a comprehensive, integrative, and authoritative resource on the main strategic management issues for companies within the e-business context. It covers an extensive set of topics, dealing with the major issues which articulate the e-business framework from a business perspective. The handbook is divided into the following e-business related parts: background; evolved strategic framework for the management of companies; key business processes, areas and activities; and, finally, emerging issues, trends and opportunities, with special attention to diverse Social Web-related implications.
The articles are varied, timely and present high-quality research; many of these unique contributions will be especially valued and influential for business scholars and professionals interested in e-business. Many of the contributors are outstanding business scholars who are or have been editors-in-chief of top-ranked management and business journals or have made significant contributions to the development of their respective fields.
Part C: Key Business Processes, Areas and Activities
Part D: Emerging Issues, Trends and Opportunities.
The articles are varied, timely and present high-quality research; many of these unique contributions will be especially valued and influential for business scholars and professionals interested in e-business. Many of the contributors are outstanding business scholars who are or have been editors-in-chief of top-ranked management and business journals or have made significant contributions to the development of their respective fields.
Part A: Background
Part B: Evolved Strategic Framework for the Management of CompaniesPart C: Key Business Processes, Areas and Activities
Part D: Emerging Issues, Trends and Opportunities.
Martínez-López, Francisco J.
ISBN | 978-3-662-52479-4 |
---|---|
Article number | 9783662524794 |
Media type | Book |
Edition number | Softcover reprint of the original 1st ed. 2014 |
Copyright year | 2016 |
Publisher | Springer, Berlin |
Length | XXI, 1011 pages |
Illustrations | XXI, 1011 p. 53 illus. |
Language | English |