Procurement Marketing
A Strategic Concept
Procurement Marketing
A Strategic Concept
This book compiles the core aspects of procurement marketing in a way which allows an easier translation of relevant theoretical findings into every-day business. A decision orientated approach is presented which starts with a situation analysis and leads you through a heuristic structure to the right combination of procurement tools. We are convinced that the present book will prove to be a valuable tool for your every-day business.
Possible Solutions: Why Procurement Marketing?. Decision Orientation. If-then Decisions
The Procurement Marketing Solution: Situation Analysis. Need Analysis. Evaluating and Selecting Supply Markets. Supplier Evaluation. Supplier Negotiations. Procurement Process Handling. Information / Control.
Problems: Corporate Problems. Procurement Problems
The Vision: The Theory. Consequences of the VisionPossible Solutions: Why Procurement Marketing?. Decision Orientation. If-then Decisions
The Procurement Marketing Solution: Situation Analysis. Need Analysis. Evaluating and Selecting Supply Markets. Supplier Evaluation. Supplier Negotiations. Procurement Process Handling. Information / Control.
| ISBN | 978-3-642-08413-3 |
|---|---|
| Article number | 9783642084133 |
| Media type | Book |
| Copyright year | 2010 |
| Publisher | Springer, Berlin |
| Length | XII, 184 pages |
| Illustrations | XII, 184 p. |
| Language | English |
