Storytelling
Branding in Practice
eBook
Storytelling
Branding in Practice
Must-read for managers on a powerful branding tool of the future.
Up-to-date cases from the business world, plenty of illustrations and easy-to-use tools.
Recommended by managers of top international firms.
Covers both the internal and external benefits of storytelling for a business company.
Danish version sold more than 2000 copies.
Fog, Klaus
| ISBN | 9783540271161 |
|---|---|
| Article number | 9783540271161 |
| Media type | eBook - PDF |
| Edition number | 2. Aufl. |
| Copyright year | 2006 |
| Publisher | Springer-Verlag |
| Length | 238 pages |
| Language | English |
| Copy protection | Digital watermarking |
