Strategic Management of Market Niches
A Model Framework
Gorazd Ocvirk creates a comprehensive model for the strategic management of market niches, and provides a framework for the construction of a strategic management theory of market niches. Based on the current state of research on the niche topic within, strategic management has many niche typologies but no clear common methodological and theoretical framework on which to lean on. This model has remained absent from the market niche research in the field of strategic management and has led to a state of conceptual ambiguity of the field.
Market Niche Model Framework for Strategic Management.
Fundamentals of Niche Research
Theoretical Pillar of the Niche Model FrameworkMarket Niche Model Framework for Strategic Management.
Ocvirk, Gorazd
| ISBN | 978-3-658-20363-4 |
|---|---|
| Article number | 9783658203634 |
| Media type | Book |
| Edition number | 1st ed. 2018 |
| Copyright year | 2017 |
| Publisher | Springer, Berlin |
| Length | IX, 231 pages |
| Illustrations | IX, 231 p. 43 illus. |
| Language | English |
