Strategische Unternehmensplanung in jungen KMU
Problemfelder und Lösungsansätze
This academic study examines the practices of strategic planning and the implementation and use of strategic corporate planning instruments in the new SME. In addition, it develops a model for strategic planning specifically designed to improve the performance of new SMEs and to increase their chances for success.
Prof. Dr. Dr. Patrick Siegfried (ISM-International School of Management/University of Applied Sciences in Frankfurt)
Siegfried, Patrick
| ISBN | 9783110429022 |
|---|---|
| Article number | 9783110429022 |
| Media type | eBook - PDF |
| Copyright year | 2015 |
| Publisher | De Gruyter Oldenbourg |
| Length | 285 pages |
| Language | German |
| Copy protection | Digital watermarking |
