This book shows how managers at all levels of the company can master the challenges of sustainable corporate management with confidence. Concrete action plans are presented for this purpose.

Climate change and the finite nature of natural resources are already taking their toll worldwide. A rethink towards ecological sustainability is not only urgently needed at a global level. The orientation of corporate strategies is also increasingly determined by the socio-political morals of customers and other stakeholders, where economic and socio-political interests must be in harmony with social and ecological challenges. Using the three-pillar model for sustainability (Triple Bottom Line) and further topics (such as supply chain law and ESG criteria), the author shows in a practical way how companies can successfully meet these major challenges in the long term. The key to success lies in a change in values towards ecological, social and economic sustainability that is defined and practiced at all levels of the company. Nicola Oudejans, Course Director Chief Digital Officer at the University for Continuing Education Krems/Danube University Krems

Sustainability in corporate management, marketing and brand management

Legal framework conditions and requirements for sustainability
Integration of sustainability concepts into the purpose definition of companies
Sustainability potential along the entire value chain
Sustainability potential in marketing and brand management
Don'ts in sustainable corporate management
Monitoring and controlling to ensure sustainable corporate management
Development of a "green journey" for your own company.

Kreutzer, Ralf T.

Publications by Kreutzer, Ralf T.

ISBN	978-3-658-43973-6
Article number	9783658439736
Media type	Book
Copyright year	2024
Publisher	Springer, Berlin
Length	XX, 305 pages
Illustrations	XX, 305 p. 105 illus., 104 illus. in color.
Language	English