The Right Sensory Mix

Targeting Consumer Product Development Scientifically

The Right Sensory Mix

Targeting Consumer Product Development Scientifically

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Why do some people drink black coffee and others stick to tea?

1 Coming to our Senses
2 How to Predict Customers' Behavior
3 Hormones and Human Perception
4 The Right Sensory Mix
5 Business Decisions Made Easy
ISBN 9783642120930
Article number 9783642120930
Media type eBook - PDF
Edition number 2. Aufl.
Copyright year 2010
Publisher Springer-Verlag
Length 146 pages
Language English
Copy protection Digital watermarking