The Right Sensory Mix
Targeting Consumer Product Development Scientifically
Why do some people drink black coffee and others stick to tea?
3 Hormones and Human Perception
4 The Right Sensory Mix
5 Business Decisions Made Easy
1 Coming to our Senses
2 How to Predict Customers' Behavior3 Hormones and Human Perception
4 The Right Sensory Mix
5 Business Decisions Made Easy
Derval, Diana
ISBN | 9783642120930 |
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Article number | 9783642120930 |
Media type | eBook - PDF |
Edition number | 2. Aufl. |
Copyright year | 2010 |
Publisher | Springer-Verlag |
Length | 146 pages |
Language | English |
Copy protection | Digital watermarking |