Toolbox Digital Business
Leadership, Business Models, Technologies and Change
Toolbox Digital Business
Leadership, Business Models, Technologies and Change
This book provides important guidelines for the digital transformation process and shows how established companies in particular can use digitization for their strategic further development. It highlights developments in IT and data management, supported by AI, and analyzes how marketing, sales, HR, the corporate organization and controlling must be transformed in the digital age in order to take advantage of these new opportunities as early and comprehensively as possible. The tools offered in this book will support companies in actively shaping the change.
Chapter 1. The world in transition
Chapter 2. Analysis and design of a digital business performanceChapter 3. Eight fields of action for building digital excellence
Chapter 4. Change management - shaping change processes successfully.
Kreutzer, Ralf T.
| ISBN | 978-3-658-37019-0 |
|---|---|
| Article number | 9783658370190 |
| Media type | Book |
| Copyright year | 2023 |
| Publisher | Springer, Berlin |
| Length | XXI, 561 pages |
| Illustrations | XXI, 561 p. 173 illus., 168 illus. in color. |
| Language | English |
