Toward Cross-Channel Management
A Comprehensive Guide for Retail Firms
In the age of cross-channel commerce, successful firms must identify, develop, and implement the right cross-channel services to attract and satisfy their target customers. This book aims to assist multi-channel players to increase their company's performance and enhance their overall value proposition by showing how to select the appropriate cross-channel strategy and how to establish synergies between online and offline channels.
Dr. Felix Brunner (Migros Genossenschaftsbund, Zurich); Prof. Dr. Thomas Rudolph (University of St. Gallen)
| ISBN | 9783110417227 |
|---|---|
| Article number | 9783110417227 |
| Media type | eBook - ePUB |
| Copyright year | 2015 |
| Publisher | De Gruyter Oldenbourg |
| Length | 84 pages |
| Language | English |
| Copy protection | Digital watermarking |
