Art and Business
Perspectives on Art-based Management
Art and Business
Perspectives on Art-based Management
Analyzing the relationship between the arts and business, this book offers an in-depth perspective on the increasingly common art-based strategies adopted by enterprises in various industries, with a focus on luxury sector. Pursuing an exhaustive, systematic, evidence-based and interdisciplinary approach, it explores the limits of potential strategic collaborations between the two fields. In addition, the book provides a structure for this field of inquiry, offering a solid basis for future research and highlighting the benefits of art-based strategies for executives. Each research strand explored in this book is supported by a representative case study.
INTRODUCTION.- PART I: A Definition of Art & Business.- Art & Business.- Systematic Literature Review in the Field of Art & Business.- PART II: A Detailed Analysis of the Main Lines of Research in Art & Business.- Art & Business A Relational Model.- Art & Corporate Social Responsibility.- Art & Communication.- Art & Cross-Cultural Business.- Art & Cross-Cultural Business.- Art & Consumer Perception.- DISCUSSION & CONCLUSION.
Masè, Stefania
| ISBN | 978-3-030-51768-7 |
|---|---|
| Artikelnummer | 9783030517687 |
| Medientyp | Buch |
| Auflage | 1st ed. 2020 |
| Copyrightjahr | 2020 |
| Verlag | Springer, Berlin |
| Umfang | IX, 146 Seiten |
| Abbildungen | IX, 146 p. 3 illus., 2 illus. in color. |
| Sprache | Englisch |
