Art and Business
Perspectives on Art-based Management
E-Book
Art and Business
Perspectives on Art-based Management
Analyzing the relationship between the arts and business, this book offers an in-depth perspective on the increasingly common art-based strategies adopted by enterprises in various industries, with a focus on luxury sector. Pursuing an exhaustive, systematic, evidence-based and interdisciplinary approach, it explores the limits of potential strategic collaborations between the two fields. In addition, the book provides a structure for this field of inquiry, offering a solid basis for future research and highlighting the benefits of art-based strategies for executives. Each research strand explored in this book is supported by a representative case study.
Stefania Masè is Assistant Professor at IPAG Business School, France, where she teaches Marketing, Communication and International Business. She has a double Ph.D. from University of Macerata, Italy, and Lettres Sorbonne University, France. Her current research interests include art-based management, luxury goods, consumer behavior, and family business.
Masè, Stefania
| ISBN | 9783030517694 |
|---|---|
| Artikelnummer | 9783030517694 |
| Medientyp | E-Book - PDF |
| Copyrightjahr | 2020 |
| Verlag | Springer-Verlag |
| Umfang | 146 Seiten |
| Sprache | Englisch |
| Kopierschutz | Digitales Wasserzeichen |
