Artificial Intelligence in Sales
Artificial Intelligence in Sales
This book provides a practical introduction to the application and implementation of Artificial Intelligence (AI) in sales organizations. The author demonstrates how companies can generate a significant competitive advantage through the targeted use of AI in sales. Step by step, he explains the innovative possibilities offered by various types and methods of AI throughout the entire sales cycle and how they can be applied at key customer touchpoints-from lead generation and qualification to outreach and conversation support, as well as presentation, proposal creation, negotiation, customer care, and onboarding.
Both classical and generative AI tools are examined, numerous use cases are presented, and specific prompting suggestions for AI-supported work with ChatGPT and other generative language models are provided. A comprehensive selection of real providers of the presented AI solutions for each phase of the sales cycle offers direct points of reference for practical implementation in your company. A compact and immediately applicable guide for modern, forward-looking sales.
Status quo of Artificial Intelligence and its relevance for sales
Analysis of Artificial Intelligence in the sales cycle phases
AI in lead generation and qualification
AI in outreach
AI for supporting customer conversations
AI for generating customer value
AI in solution presentations
AI in proposal creation and negotiation
AI in onboarding and customer care
AI in management
Planning and implementation of AI projects.
Beck, Manuel
| ISBN | 978-3-658-48032-5 |
|---|---|
| Artikelnummer | 9783658480325 |
| Medientyp | Buch |
| Copyrightjahr | 2025 |
| Verlag | Springer, Berlin |
| Umfang | 187 Seiten |
| Abbildungen | Approx. 185 p. |
| Sprache | Englisch |
