Boundary Management

Developing Business Architectures for Innovation

Boundary Management

Developing Business Architectures for Innovation

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This book presents the concept of business architecture and optimizing processes as a corporate system based on multiple corporate case studies, including Sony, NTT-DATA, NTT-DoCoMo, Toyota, Honda, Omron, Takara, Recruit, First Retailing, Panasonic and Canon.

Mitsuru Kodama is a Professor of Information and Management in the College of Commerce and Graduate School of Business Administration at Nihon University. Prior to joining University, He has been working as a marketer, planning engineer at KDDI, NTT and NTT DoCoMo, innovation management researcher in Community Laboratory around 20 years. He holds the B.S., M.S. and Ph.D. degrees in electrical engineering from Waseda University, Tokyo, Japan.


1;Preface and Acknowledgement;5 2;Contents;7 3;1 Dynamic View of Strategic Management;10 3.1;1.1 Dynamic Competitive Environments and New Business Models;10 3.1.1;1.1.1 New Competition and Strategic Positioning;10 3.1.2;1.1.2 Business Ecosystems as New Competitive Rules;12 3.2;1.2 The Need for Dynamic Strategic Management Theory;14 3.3;1.3 Strategic Management as Practice Process;14 3.4;1.4 Boundaries Congruence Through Boundary Management;16 3.5;1.5 The Aims and Structure of This Book;19 3.6;References;22 4;2 Theoretical Framework of Dynamic Strategic Management Through Boundary Management;24 4.1;2.1 The Optimal Design of Corporate Boundaries;24 4.2;2.2 The Concept of Business Architecture;25 4.2.1;2.2.1 Strategy as Business Architecture;27 4.2.2;2.2.2 Technology as Business Architecture;27 4.2.3;2.2.3 Organization as Business Architecture;28 4.2.4;2.2.4 Operation as Business Architecture;31 4.2.5;2.2.5 Leadership as Business Architecture;31 4.2.6;2.2.6 Dynamic Process of Business Architecture;31 4.3;2.3 Strategic Management in a Dynamic Environment;31 4.3.1;2.3.1 Positioning- and Resource-Based Views;33 4.3.2;2.3.2 Environment Adaptive Strategy;34 4.3.3;2.3.3 Environment Creation Strategy;39 4.4;2.4 Managing Corporate Innovation Streams;40 4.5;References;42 5;3 Developing New Business Models Through Dynamic Boundary Management: Case Studies of Sony and NTT-DATA;45 5.1;3.1 Innovation by Internal Corporate Venture (ICV);45 5.2;3.2 Sony: A Case Study;46 5.2.1;3.2.1 Starting Up a New Business;46 5.2.2;3.2.2 Integrating Knowledge from Different Fields Through Network Concepts;50 5.2.3;3.2.3 SWS and SWS Network Creation;51 5.3;3.3 NTT-DATA: A Case Study;54 5.3.1;3.3.1 New Business Model Development;54 5.3.2;3.3.2 Building Flattened Organizations and Organic Networks;55 5.3.3;3.3.3 Construction Innovations;58 5.3.4;3.3.4 Marketing Innovations;60 5.3.5;3.3.5 Content Innovations;62 5.4;3.4 Gathering and Integrating Distinct Creative and Practical Knowledge;64 5.5;3.5 Optimizing Boundaries Congruence for Business Architecture;66 5.5.1;3.5.1 Optimizing Boundaries Congruence in SCE;66 5.5.2;3.5.2 Optimizing Strategic Framework Through Boundaries Congruence in NTT-DATA;68 5.6;References;69 6;4 Developing New Broadband Services by Dynamic Collaboration Through Strategic Boundary Networks: A Case Study of NTT DoCoMo;71 6.1;4.1 Innovation Through Synthesis of Exploration and Exploitation;71 6.2;4.2 Case Study: Mobile Phone Business Innovation;73 6.2.1;4.2.1 DoCoMo's Innovations;74 6.2.2;4.2.2 Phase 1 (1992--1998): The Challenge of Voice Communication;74 6.2.3;4.2.3 Phase 2 (1999--2004): The Challenge of Multimedia;77 6.2.3.1;4.2.3.1 Forming ''Small-World Networks'' (SWN) Within DoCoMo;79 6.2.3.2;4.2.3.2 Forming ''Exploratory Networks'' with CPs;80 6.2.4;4.2.4 Phase 3 (2004 to Present): The Challenge of a Lifestyle Tool;86 6.3;4.3 Forming Small-World Networks Within the Company;89 6.4;4.4 Network Integrative Competences Through Leadership Teams;90 6.5;4.5 The Dynamic Boundaries Congruence of Business Architecture;93 6.6;References;98 7;5 New Knowledge Creation Through Leadership-Based Strategic Community;100 7.1;5.1 Introduction;100 7.2;5.2 Networks of Strategic Communities;100 7.3;5.3 Summary of an In-depth Case;103 7.3.1;5.3.1 Current Status and Issues in the Field of Veterinary Medicine in Japan;103 7.3.2;5.3.2 Formation of Strategic Community and Networked Strategic Communities;105 7.3.3;5.3.3 Innovation in New Knowledge Creation;112 7.4;5.4 Results and Discussion;112 7.4.1;5.4.1 Characteristics of Networked SCs;113 7.4.2;5.4.2 Synthesizing Capability Through Dialectical Leadership of Community Leaders;115 7.5;5.5 Managerial Implications: Toward the Realization of Strategic Community-Based Organizations;117 7.6;5.6 Conclusion;119 7.7;References;119 8;6 New Theoretical Framework and Insights Derived from Comparative Case Studies;122 8.1;6.1 New Business Creation by Transformation;122 8.1.1;6.1.1 The Importance of Change Management;122 8.1
ISBN 9783642037894
Artikelnummer 9783642037894
Medientyp E-Book - PDF
Auflage 2. Aufl.
Copyrightjahr 2009
Verlag Springer-Verlag
Umfang 172 Seiten
Sprache Englisch
Kopierschutz Digitales Wasserzeichen