1;Foreword;6 2;Table of Contents;9 3;1 Connections between Spirituality and Sustainability;10 3.1;Abstract.;11 3.2;1 Introduction;12 3.3;2 Spirituality and sustainability;13 3.3.1;2.1 Theoretical frames of spirituality and sustainability;13 3.3.2;2.2 The connection between spirituality and sustainability;15 3.3.3;2.3 The linkage of spiritual intelligence and spiritual capital with business practices;16 3.3.4;2.4 Culture and sustainability;18 3.4;3 Contemporary trends in workplaces;19 3.4.1;3.1 Integrating spirituality at the workplace;19 3.4.2;3.2 Corporate responsability stages;22 3.4.3;3.3 Organisations and sustainability;23 3.4.4;3.4 Local sustainability leaders and strategies;26 3.5;Conclusions;28 3.6;References;29 4;2 Synergies of Longevity / Silver Economy and Senior Entrepreneurship for a Sustainable Society. The Case of Romania;32 4.1;Abstract.;33 4.2;1 Introduction;34 4.3;2 Active ageing, "Longevity"/ "Silver" economy - complex emerging concepts;35 4.4;3 Senior Entrepreneurship Component of Longevity/ Silver Economy and a Sustainable Society;38 4.5;4 Senior Entrepreneurship in Romania - an exploratory qualitative research;41 4.6;5 Conclusions;44 4.7;References;45 5;3 Exploring Gender Differences in Leadership: Cultural and Social Issues in Romania;47 5.1;Abstract.;48 5.2;1 Introduction;49 5.3;2. Leader-women vs. leader-men;51 5.4;3 The role of culture in leadership gender discrimination;53 5.5;4. The index of gender gaps;55 5.6;4. Conclusions;61 5.7;References;62 6;4 Organic vs. Conventional Food in Romania: An Overview of the Buying Decision;65 6.1;Abstract.;66 6.2;1 Introduction;67 6.3;2 Consumers' perception on the cost and benefits of organic vs. conventional food;69 6.4;3 Designing a matrix on organic food consumption. Case study on Romanian consumers;72 6.5;4 Discussions and improvement solutions;77 6.6;Conclusions;78 6.7;References;80 7;5 The Supremacy of Superficial Forms of Culture in the Preferences of the Young Consumer - a Dominant Characteristic of the Nowadays Consumer Society;82 7.1;Abstract.;83 7.2;1 Introduction;84 7.3;2 The rising of the society of the spectacle in the consumer society;85 7.4;3 Research objectives and method;93 7.5;4 Results and discussion;95 7.6;5 Conclusions;98 7.7;References;100 8;6 Higher Education in Romania. Trends, Analysis and Statistics;103 8.1;Abstract.;104 8.2;1 Introduction;105 8.3;2. Material and methods;107 8.4;3. The evolution of Romanian higher education during 1990 - 2015;107 8.5;4. The higher education market in Romania;114 8.6;Conclusions;117 8.7;References;117 9;7 An Empirical Evaluation of a Business Administration Bachelor Program;120 9.1;Abstract.;121 9.2;1 Introduction;122 9.3;2 Brief literature review;122 9.4;3 Research methodology;124 9.5;4 Results and discussions;125 9.6;5 Conclusions;134 9.7;References;134 10;8 Using Colors for Efficient Problem Solving in Learning;136 10.1;Abstract.;137 10.2;1 Introduction;138 10.3;2 The effects of colors on the mind;138 10.3.1;2.1 A brief review of colors and their human perception;138 10.3.2;2.2 Colors effects on human mood and cognition;140 10.4;3 Learning and colors;140 10.5;4 Research regarding the relationship between problem solving cognitive processes and colors of educational materials;141 10.5.1;4.1 Objectives, methodology and results;141 10.6;Conclusions;150 10.7;References;150 11;9 Innovation for Companies - Increased Application by Better Understanding its Particularities;152 11.1;Abstract.;153 11.2;1 Introduction;154 11.3;2 Innovation in action - a company perspective;155 11.3.1;2.1 Innovation particularities for companies;155 11.3.2;2.2 Innovation activities for companies;157 11.3.3;2.3 Innovation diffusion;158 11.3.4;2.4 Source of innovation;161 11.4;3 Case study: innovation - transforming a social gaming startup into a multinational company;162 11.4.1;3.1 Background information;163 11.4.2;3.2 Aims & Method;163 11.4.3;3.3 Results;164 11.4.4;3.4 Discussions;166 11.4.5;3.5 Recommendations;167 11.5;4 Conclusi