This book follows the credo "Don't work hard - work smart". Smart in the sense of cleverness, systematic organization of work and time as well as farsightedness to open up business perspectives. In alphabetical order, the book presents the success factors, methods and strategies that help strengthen market positions and realign strategies. The clear chapters are also very suitable for reference.

The book is aimed at managers, executives and self-employed people who want to use their most valuable resources sustainably and consciously to develop products and services that customers really want. Over 100 national and international case studies provide a high utility value. For the 2nd edition, numerous text passages have been revised, new case studies have been integrated and up-to-date data material has been made accessible. With valuable practical tips at the end of each chapter. The electronic usage of the German-language edition of the book has so far led to more than 1.6 million accesses.

<p>Unique Selling Proposition

Alliances
Best Practice Solutions
Business Modeling
Business Networks
Business Plan
Change Management
Controlling
Humility
Digitalization & Big Data
Employer Branding
Event Marketing
Financial Management- Financial Economics
Leadership
Business Idea
Health Management
Innovation
Intercultural Communication
Internet & Search Engines
Continuity
Creativity
Customers.-. Management tools
Brand
Marketing & Advertising
Mission
Sustainability
New Work
Pricing
Public Relations
Lateral thinking
Oratory
Resources
Failure
Social Media
Social conscience
Storytelling
Strategy
Teamwork
Corporate culture
Negotiation strategy
Selling
Networking
Sales strategy
Vision
Advertising
Competition
Knowledge management
Time management
Target group.<br></p>