"Change before you have to" - the advice by Jack Welch, former CEO of industry giant General Electric, still holds true today. Even more so: organisations permanently have to face change, if they want to succeed economically. No small feat, given the high expectations that employees have in times of transformation towards their management. Staff cannot be entirely left out of the process, anymore. This hard-learned lesson is fairly well understood by now. But how should engagement be designed and carried out? This collection explores the different approaches to employee participation - from a practitoners' perspective. Consultants from Pleon, Europe's leading communications agency, as well as managers and academics share their experience with change communication and offer valuable insights on what engagement - if tackled correctly - can do for organisations: it adds to the internal trust and external reputation.

Incite

It may come as a surprise: Successful change management is mainly a matter of letting it happen
The human factor in change processes: Success factors from a socio-psychological point of view
Accelerated change dynamics within the healthcare industry: Just a trend, or is there more to it?
The power of ideas - Reputation management and successful change
Change management in alliances
Insight
Winning people's hearts and minds
Use of multipliers in change communication: How credible personal communication can make change effective
Why engagement matters - From command and control to collective learning via social software
The importance and use of analyses in change management
Inside
The quiet transformation of an ugly duckling: The German Federal Employment Agency's gradual transition - From a bottomless pit for taxpayers' money to an efficient service provider
How to develop a strategic business unit within a historical and sound structure: The formation of Radeberger Group
Managing complex change: Challenges at the National Health Service Greater Glasgow and Clyde
Taming the lion: How to keep a programme office up and running
Beyond
A matter of trust - A journey through the Five Continents of Change Management.