This original book explores how the principles of circularity, considered a law of nature but neglected within the materialistic orientation of the industrial age, are becoming attractive again in business and society. Investigation reveals enterprises small and large delivering a stimulating message, from changes in entrepreneurial mindsets to the inclusive use of new technologies and a push for innovation. Zucchella and Urban explore the novel concept of circular enterprise, showing how, with their capacity to innovate, these firms are becoming the most powerful actors of a new, sustainable social order. They examine two fundamental questions: why is this revolution occurring now, and how is it being implemented? Focusing on the most innovative practices, they demonstrate the potential of circular enterprise for industry and wider society, making clear that a new world is emerging.

Antonella Zucchella is Professor of Marketing at the University of Pavia, Italy, and a senior research scholar at Anglia Ruskin University, Cambridge, UK. She is the author of books on entrepreneurship and international entrepreneurship and of numerous articles in international journals on the international growth of small and young ventures and on sustainable management.

Sabine Urban is Professor Emerita at the University of Strasbourg, France and the author of numerous books and articles in the fields of international business, environmental management and socio-economic globalization dynamics. In the latter field she is the editor of ten books. She was Director of the Strasbourg University Management School and the attached Research Centre, and a board member of several industrial or financial companies; she is still active in the supervisory board of a family owned business.  She is Knight of the L?gion d'Honneur and was distinguished by the US Information Agency, USIA, (IVP Program, Entrepreneuship, 1985). She is also a laureate of the Faculty of Law and Economics at Strasbourg University Robert Schuman, France.