The book focuses on the emerging techniques and technologies for supply chain management and collaboration as well as on the emerging relationships and the electronic transformations governing multichannel retailing. It aims at supporting retailers, consumer goods manufacturers and third parties applying the latest technological inventions to transform the value chain. It also attempts to guide practitioners to effectively proceed in employing new technologies to ignite consumer enthusiasm. Similarly, the objective of this book is to help companies target more accurately consumer and shopper wishes with focused investments, in shorter time, and with more success.

PART 1: EMERGING TECHNIQUES AND TECHNOLOGIES FOR SUPPLY CHAIN MANAGEMENT

Improvement Opportunities in Retail Logistics
A Dynamic Real-time Vehicle Routing System for Distribution Operations
Bargaining and Alliances in Supply Chains
Last-mile Supply Chain Integration: Easy Connection and Information Exchange between Suppliers and Retailers
Extending ECR into Product Innovation
PART 2: MULTICHANNEL RETAILING: RELATIONSHIPS, INTEGRATION AND ELECTRONIC TRANSFORMATIONS
Multichannel Retailing and Brand Policy
Developing Alternative Store Layouts for Internet Retailing
In Search for Viable e-Solutions
PART 3: BEYOND CPFR: DEFINING THE FUTURE OF SUPPLY CHAIN COLLABORATION
On Shelf Availability: An Examination of the Extent, the Causes and the Efforts to Address Retail Out-of-Stocks
Increasing Shelf Availability through Internet-Based Information Sharing and Collaborative Store Ordering
Towards the Development of an Algorithm to Discover Out-Of-Shelf Situations
Food Value Chain Analysis
PART 4: BEYOND RFID: SUPPORTING SUPPLY-CHAIN MANAGEMENT WITH INTELLIGENT TAGGING
Turning Signals into Profits in the RFID-Enabled Supply Chain
Shopping in the 21st century: Embedding Technology in the Retail Arena
Towards 'Smarter' Supply and Demand-Chain Collaboration Practices enabled by RFID Technology.