Cross-Industry Innovation Processes

Strategic Implications for Telecommunication Companies

Cross-Industry Innovation Processes

Strategic Implications for Telecommunication Companies

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Based on multiple case study analysis, focusing on scalable service innovation, the present study provides a practical process model that shall serve telecommunication companies as a guideline while conducting strategic cross-industry innovation projects. The findings also pay attention to characteristics in cross-industry collaboration, organizational preconditions and strategic deliberations and postulate propositions for present theoretical innovation process models.

Context of cross-industry service innovation projects
Grounded theory approach in multiple case study analysis
Development of a practical innovation process model
Propositions for theoretical innovation process models.
ISBN 978-3-658-08826-2
Artikelnummer 9783658088262
Medientyp Buch
Auflage 2015
Copyrightjahr 2015
Verlag Springer, Berlin
Umfang XIII, 190 Seiten
Abbildungen XIII, 190 p. 16 illus.
Sprache Englisch