This edited book delves into important current issues and trends in internal communication from a strategic communication perspective. It presents recent research findings, theories, best practices, and cases in internal communication on a global scale. The book discusses emerging and important long-standing issues in-depth, including topics such as employee advocacy, internal social media, internal issue management and crisis communication, employee activism, purposeful communication, leadership communication, internal CSR communication, cross-cultural/global internal communications, internal communication, and employee well-being. Within these topics, the chapters address the function of internal communications in contemporary times, the role of leaders, how to integrate emerging technologies, building an internal brand, and measuring the effectiveness of internal communication. 

This book will be a comprehensive source on internal communication, especially on its new theoretical development related to the emerging issues and trends, best practices, and future directions for research and practice.

Chapter 1: Evolving Research and Practices in Internal Communication

Chapter 2: Leaders as Communication Agents
Chapter 3: Internal Public Segmentation for Effective Internal Issue Management
Chapter 4: Internal Social Media, Emerging Technologies, and Internal Communication
Chapter 5: Employee Advocates: Unlocking Their Power through Internal Communication
Chapter 6: Employee Voice and Internal Listening: Towards Dialogue in the Workplace
Chapter 7: Employee Activism and Internal Communication
Chapter 8: Beyond Internal Corporate Social Responsibility Communication (ICSRC): Creating a Purposeful Organization
Chapter 9: Enhancing Employee Well-being through Internal Communication
Chapter 10: Internal Crisis Communication
Chapter 11: Strategic Change Communications
Chapter 12: Measuring and Evaluating Internal Communication
Chapter 13: Internal Communication in a Cross-Cultural and Global Context
Chapter 14: Closing Thoughts and Future Directions.