The internationalization of the human society and mainly of the economy will continue. It will create threats but also big opportunities to most companies. This is where the book makes its contribution, putting forward suggestions for medium-sized companies to become a winner of internationalization. After a comprehensive introduction to internationalization and to strategic planning, concrete recommendations are made: The book first looks at going international for new markets. Then it shows how to develop an internationalization strategy for production and sourcing. Finally strategic planning in an international company is explained. The book is aimed at company executives, master students and participants of EMBA programs. It is intended to serve as a support for developing successful strategies for going and being international.

Prof. Dr. Rudolf Grünig is Professor of Business Administration at the University of Fribourg and Lecturer in Strategic Management in various postgraduate programs in Switzerland and abroad. He is also member of the Board or strategy consultant for different Swiss companies.

Prof. Dr. Dirk Morschett holds the Chair for International Management - Liebherr/Richemont Endowed Chair at the University of Fribourg, Switzerland. He also teaches in various postgraduate programs in Switzerland and abroad.

From the contents:
Introduction

Internationalization: Facts and Figures About Internationalization
Drivers of Internationalization for Companies
Strategic Planning in General and in the International Context: Strategic Planning in General
Strategic Planning of a Domestic Company as the Starting Point for Going International
Introduction to Strategic Planning in the International Context
Strategies for Going International for New Markets: Evaluating New Markets
Evaluating Market Entry Modes
Developing an Internationalization Strategy for New Markets
Strategies for Going International for Production and Sourcing: Evaluating New Production and Sourcing Locations
Evaluating Foreign Operation Modes
Developing an Internationalization Strategy for Production and Sourcing
Strategies for Being International: Determining the Level of Integration and Responsiveness
Defining the Strategic Businesses
Defining the Strategic Objectives
Determining the Level of Standardization and Differentiation of Market Offers
Configuring the Value Creation Process and Determining the Operation Modes
The Process of Strategic Planning in an International Company
Closing Remarks.