This book examines the impact of the Fourth Industrial Revolution on business strategy, marketing, management, sustainability innovation, and various kinds of industry. It provides a broad overview of ways that organisations have sought to develop a digital strategy, and explores the challenges and opportunities posed by a rapidly transforming digital world. It draws on European and Russian case studies, with chapters addressing smart cities, corporate governance, the digital single market, and agrobusiness. 

This book will be of interest to academics and practitioners in management and economics, who are interested in digital strategies performance in global markets.

Chapter 1. Digital strategy implementation in marketing: new performance and risks

Chapter 2. Management by values in digital transformation
Chapter 3.  Strategies for creating value chains in the digital economy
Chapter 4. The Evolution of Conglomerates in digital era: strategic identity to future performance
Chapter 5.  ICT and digital strategy: a new paradigm of corporate governance
Chapter 6.  Digital transformation strategy of oil and gas companies: managerial approach
Chapter 7. Application of data mining and machine learning methods to enhance the effectiveness of digital marketing strategies
Chapter 8. Determining the effectiveness of digital marketing in transnational e- ommerce
Chapter 9. Digital Platforms as Strategic Vector of the Global Agrobusiness Development
Chapter 10. Retail business models in the era of digital transformation
Chapter  11.  Digital tools in marketing of global hotel companies
Chapter 12. Digital transformation of business as a key driver for the strategic development of firms in the perfumery and cosmetic market of China
Chapter 13. The use of global navigation satellite system in smart cities
Chapter 14. The European Digital Single Market as a Tool for Global Governance
Chapter 15. Strategizing the principles of advance in Digital Operations Management
Chapter 16. Sourcing in modern strategies of key sectors of the economy.