In order to respond to economic globalization and increased competitive pressures, companies need innovative, efficient and effective management strategies. Accordingly, this book explores various scenarios faced by entrepreneurs and family businesses, and proposes strategies to tackle the challenges and seize opportunities to grow in a highly competitive environment. It underscores the importance of deploying vital strategies to survive and flourish in the long term, overcoming challenges, and capitalizing on opportunities in order to attain / maintain a competitive position. By presenting and integrating the latest insights and case studies on entrepreneurship, family businesses, and strategy research, the book provides concrete recommendations for effective business survival and growth.

José Manuel Saiz-Álvarez is a full-time Research Professor at EGADE Business School, Monterrey Institute of Technology (Mexico) and Visiting Professor at the Catholic University of Santiago de Guayaquil (Ecuador), Autonomous University of Manizales (Colombia), and St Francis Xavier University of Chuquisaca (Bolivia). He is a member of the National System of Researchers of CONACYT (Mexico) and has been officially accredited in Spain by the National Spanish Agency for the Evaluation of Quality and Accreditation. Dr. Saiz-Alvarez was the Academic Director of the Doctorate in Business Sciences, specializing in entrepreneurship and family business, Nebrija University (Spain), where he supervised more than 70 doctoral theses of students from Europe and America. His work spans more than 200 publications across five languages, and includes research articles, monographs, and book chapters on the labor market, outsourcing, entrepreneurship, and family business.
João Leitão holds a Habilitation in technological change and entrepreneurship; and a Ph.D. in economics, University of Beira Interior (Portugal). Since 1999, he is an Assistant Professor (tenured) in economics and entrepreneurship. He is also an associate researcher at the CEG-IST, University of Lisbon (Portugal), and external research fellow of the Multidisciplinary Business Institute, University of Salamanca (Spain). He is author and co-author of scientific books on benchmarking, clusters, cooperation networks, entrepreneurship, entrepreneurship education, innovation, competitiveness, public policies, and quality of life. His research work has been published in several indexed journals and Springer and Palgrave Macmillan books.
Jesus Manuel Palma-Ruiz is an Associate Professor at the School of International Economics of the Autonomous University of Chihuahua (Mexico). Dr. Palma has an international doctorate with Honors in business and entrepreneurial management with application to SMEs, entrepreneurship and family businesses from the University of Cantabria (Spain). He is a member of the National System of Researchers of CONACYT (Mexico). For more than 10 years, he has been a professor of business and entrepreneurship at Tecnologico de Monterrey (Mexico), collaborating in different programs including the 'Eugenio Garza Lagüera' Entrepreneurship Institute, business incubators, family business consulting, and the Global Entrepreneurship Monitor (GEM) Team in Mexico.