1;Herausforderungen an das Management;1 1.1;Erfolgreiches Management;2 1.2;Editorial;4 1.3;Inhaltsverzeichnis;6 1.4;Autorenverzeichnis;8 1.5;Teil I: International MBA Concepts;11 1.5.1;A New Model for Management Education;12 1.5.1.1;1 Introduction;12 1.5.1.2;2 Moving from ``Me'' to ``We'';13 1.5.1.3;3 The Right Direction;14 1.5.1.4;4 A New Paradigm;14 1.5.1.5;5 Making It Work;15 1.5.1.6;6 ``Constructive'' Innovation;15 1.6;Teil II: Corporate Strategies;17 1.6.1;Use of a Value-Balance Model to Guide Employee Behavior to Meet Customer Needs: An Exploratory Application;18 1.6.1.1;1 Introduction;18 1.6.1.2;2 What Are Values, and Why Are They Critical?;19 1.6.1.2.1;2.1 Economic Definition of Value;20 1.6.1.2.2;2.2 The Economic ``Good'';21 1.6.1.3;3 Why Are Values Critical in Marketing Strategy Implementation?;22 1.6.1.3.1;3.1 The Value-Balance Challenge;23 1.6.1.3.2;3.2 Why Define a Value Proposition?;23 1.6.1.3.3;3.3 The Value Balance-Model;23 1.6.1.4;4 Value Balance - The Organization Side;24 1.6.1.4.1;4.1 Human Capital;24 1.6.1.4.2;4.2 Organization Capital;24 1.6.1.4.3;4.3 Management Capital;25 1.6.1.4.4;4.4 The Impact of Culture;25 1.6.1.5;5 Value Balance - The Customer Side;26 1.6.1.5.1;5.1 Retention;27 1.6.1.6;6 The Value Balance Case Application;28 1.6.1.6.1;6.1 The Implementation Methodology;28 1.6.1.6.2;6.2 Creating the Orientation Cascade;30 1.6.1.7;7 Implementation of the Exploratory Case Application;30 1.6.1.7.1;7.1 Step 1 - Define and Evaluate Current Internal Company Values;30 1.6.1.7.1.1;7.1.1 Value Descriptors Defined from Internal Company Respondents;31 1.6.1.7.2;7.2 Step 2 - Define and Evaluate Current Values of the Company from the Customer Perspective;32 1.6.1.7.2.1;7.2.1 Methodology - Customers;32 1.6.1.7.3;7.3 Step 3 - Value Proposition Definition;34 1.6.1.7.3.1;7.3.1 Value Proposition;35 1.6.1.7.3.2;7.3.2 A.M.F's Value Landscape;36 1.6.1.7.4;7.4 Step 4 - Value-Based Resource Management;36 1.6.1.7.4.1;7.4.1 Value Deliverers and Their Influence;37 1.6.1.7.4.2;7.4.2 Assessment and Management Methods;37 1.6.1.7.5;7.5 Implementation Summary;40 1.6.1.7.5.1;7.5.1 Marketing Impact;40 1.6.1.8;8 Postscript to the Value-Balance Case Implementation;41 1.6.1.9;Bibliography;43 1.6.2;Towards a New Unified Theory of Leadership;45 1.6.2.1;1 Introduction;45 1.6.2.2;2 Definition of Terms;47 1.6.2.3;3 The Need for a New Approach to Leadership Theory - Three Concerns;47 1.6.2.3.1;3.1 The Absence of Understanding Leadership Processes;47 1.6.2.3.2;3.2 The Absence of Theory Completeness;48 1.6.2.3.3;3.3 The Absence of a Common Language for Theory Application to Decision Making;48 1.6.2.4;4 Where Are We Now and How Did We Get Here?;49 1.6.2.5;5 A Beginning to the Unified Theory of Leadership;50 1.6.2.5.1;5.1 What Does the Measurement of Sub-atomic Particles Within the Limits of the Uncertainty Principle Have to Do with the Unification of Leadership Theory?;51 1.6.2.6;6 Addressing the Measurement Problem;54 1.6.2.7;7 Towards a Proposed Theory;55 1.6.2.8;8 Summary and Future Directions;55 1.6.2.9;9 The Unified Leadership Style Illustrated;59 1.6.2.10;Bibliography;60 1.6.3;Striving for ..Excellence (huàn biàn) -Succeeding in a World in Transformation;62 1.6.3.1;1 More Black Swans on the Horizon?;62 1.6.3.2;2 The World in Transformation;64 1.6.3.2.1;2.1 The Geographical Environment;64 1.6.3.2.2;2.2 The Multi-polar World;65 1.6.3.2.3;2.3 The End of Capitalism;66 1.6.3.2.4;2.4 The Interchange of Cultures;67 1.6.3.3;3 Challenges for Leaders in a World in Transformation;68 1.6.3.4;4 ..Excellence (huàn biàn) - A Concept for Success;69 1.6.3.5;5 Conclusions;73 1.6.3.6;Bibliography;74 1.6.4;Erfolgreiches Legal Management;75 1.6.4.1;1 Successful Legal Management - Inhalt und Ziele;75 1.6.4.2;2 Contract Management;75 1.6.4.2.1;2.1 Umgang mit Standardverträgen;76 1.6.4.2.2;2.2 Rechtliche Kontrollmechanismen bei Vertragsabschlüssen;79 1.6.4.2.3;2.3 Vertragsorganisation;81 1.6.4.2.4;2.4 Einrichtung eines Contract Managements;82 1.6.4.3;3 Corporate C