53,49 €*

in Vorbereitung

The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication's concept. EUROPEAN RETAIL RESEARCH welcomes manuscripts on original theoretical or conceptual contributions as well as empirical research - based either on large-scale empirical data or on the case-study method. Following the state of the art in retail research, articles on any major issues that concern the general field of retailing and distribution are welcome.

Making Consumers Switch from Counterfeit to Genuine Luxury
Successful GAM Organisation
The World's leading E-retailers and Environmental Sustainability
Willingness to Pay in Food Retailing
Retailing in Brazil
Retailing in New Zealand.
ISBN 978-3-658-09602-1
Artikelnummer 9783658096021
Medientyp Buch
Auflage 2015
Copyrightjahr 2015
Verlag Springer, Berlin
Umfang VII, 160 Seiten
Abbildungen VII, 160 p. 10 illus.
Sprache Englisch