This book explores how new and small ventures with comparatively fewer financial resources have been able to compete with big banks and financial institutions. It discusses entry, competition, and growth strategies based on new business models enacted by current FinTech ventures. An analysis of strategies for Fintech and of cases from banked as well as non-banked and underbanked customer segments produces a framework based on effectuation, resulting in a final discussion of the broad societal outcomes of FinTech related to financial inclusion, the digital divide, and the UN's Sustainable Development Goals. This book, linking theory with practical application, offers scholars a comprehensive strategic view on FinTech from effectual, causal, and entrepreneurial innovation standpoints.

Part I. The financial-entrepreneurial innovation-technology convergence

Chapter 1. How Fintech was born?
Chapter 2. Technological possibilities
Chapter 3. Entrepreneurship in the Fintech industry
Part II. Exploring opportunities in Fintech
Chapter 4. Dynamics of Fintech and the broad financial industry
Chapter 5. Financial consumer behavior and decision making
Chapter 6. Consumer segments in the Fintech market
Chapter 7. Differentiation and sustainable competitive advantage
Part III. Exploiting opportunities in Fintech
Chapter 8. Effectuation as a strategic approach
Chapter 9. Developing a product-market fit
Chapter 10. Measuring venture performance
Part IV. Broad outcomes of Fintech
Chapter 11. Societal outcomes of Fintech
Chapter 12. Designing a future for Fintech.