Analysing the trends that are emerging in sport enterprises such as advancements in technology and social media, the authors of this illuminating book tackle the issue of how to create new opportunities in such a changing industry. Providing valuable reading for sports business scholars, this book draws on examples from inventive companies as well as inspirational sports leaders and illustrates the various drivers behind innovation. Addressing the need for a culture of innovation within sports enterprises, the authors reveal sustainable ways for companies to stay ahead of the game in an increasingly competitive global sport market.

1. Introduction: A Different Animal

2. Entrepreneurship: Think, Create and Act
3. Leaders as the Drivers of Innovation: The Sport Leadership Ecosystem and Innovative Leadership
4. Mapping Innovation in Sport: Revealing the Innovation Opportunity
5. Creating Innovative Sporting Cultures: Enabling an Innovation Enterprise
6. Championing Innovation: Leadership Approaches for Fostering Innovative Environments
7. Growing an Innovation Culture: Nurturing Ideas, Inspiring Minds and Creating Futures
8. Conclusion: Leadership, Culture and Invention.