Handbook of Strategic e-Business Management
Handbook of Strategic e-Business Management
This research handbook provides a comprehensive, integrative, and authoritative resource on the main strategic management issues for companies within the e-business context. It covers an extensive set of topics, dealing with the major issues which articulate the e-business framework from a business perspective. The handbook is divided into the following e-business related parts: background; evolved strategic framework for the management of companies; key business processes, areas and activities; and, finally, emerging issues, trends and opportunities, with special attention to diverse Social Web-related implications.
The articles are varied, timely and present high-quality research; many of these unique contributions will be especially valued and influential for business scholars and professionals interested in e-business. Many of the contributors are outstanding business scholars who are or have been editors-in-chief of top-ranked management and business journals or have made significant contributions to the development of their respective fields.
Part C: Key Business Processes, Areas and Activities
Part D: Emerging Issues, Trends and Opportunities.
The articles are varied, timely and present high-quality research; many of these unique contributions will be especially valued and influential for business scholars and professionals interested in e-business. Many of the contributors are outstanding business scholars who are or have been editors-in-chief of top-ranked management and business journals or have made significant contributions to the development of their respective fields.
Part A: Background
Part B: Evolved Strategic Framework for the Management of CompaniesPart C: Key Business Processes, Areas and Activities
Part D: Emerging Issues, Trends and Opportunities.
Martínez-López, Francisco J.
ISBN | 978-3-662-52479-4 |
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Artikelnummer | 9783662524794 |
Medientyp | Buch |
Auflage | Softcover reprint of the original 1st ed. 2014 |
Copyrightjahr | 2016 |
Verlag | Springer, Berlin |
Umfang | XXI, 1011 Seiten |
Abbildungen | XXI, 1011 p. 53 illus. |
Sprache | Englisch |