1;This 'Essential';5 2;Preface;6 3;Contents;7 4;About the author;8 5;Chapter 1;9 5.1;Introduction;9 6;Chapter 2;10 6.1;Conceptual Framework and Understanding Business Models;10 6.1.1;2.1 Origins and Use of the Term 'Business Model';10 6.1.2;2.2 Definition of the Business Model;11 7;Chapter 3;14 7.1;The Integrated Business Model: An Applied Approach;14 7.1.1;3.1 The Business Model: A Tool for Managing Complexity;14 7.1.1.1;Business Models Are the Right Tool;15 7.1.1.2;The Limits of Traditional Business Models;15 7.1.1.3;The Principle of Integration;16 7.1.2;3.2 Integrated Management: The Conceptual Basis;16 7.1.2.1;Three Dimensions of Business Management;17 7.1.3;3.3 iOcTen: A Description of the Integrated Business Model;18 7.1.3.1;Integrated Business Model Requirements;18 7.1.3.2;The Five Components of the Integrated Business Model;18 7.1.3.3;Idea;18 7.1.3.4;Environment and Decision-Making Scope;19 7.1.3.5;Core;19 7.1.3.6;The Development Path;22 7.1.3.7;Success;22 7.1.4;3.4 Environment: The Basis of Business Actions-The Decision-Making Scope;22 7.1.4.1;Decision-Making Scope: The Context for Business Model Development;23 7.1.4.2;Developing Recommendations: Exploring the Decision-Making Scope;24 7.1.5;3.5 Elements of the Integrated Business Model;26 7.1.5.1;Normative Framework;26 7.1.5.2;Value;28 7.1.5.3;Strategy;29 7.1.5.4;Customer;30 7.1.5.5;Market;31 7.1.5.6;Revenue;32 7.1.5.7;Enablers;32 7.1.5.8;Processes;33 7.1.5.9;Partners;34 7.1.5.10;Finance;35 8;Chapter 4;37 8.1;The Three Stages of Business Model Development;37 8.1.1;4.1 Developing a Business Concept;38 8.1.1.1;Phase I: Idea;38 8.1.1.2;Phase II: Analysis;39 8.1.1.3;Phase III: Design;40 8.1.2;4.2 Introducing Business Models;41 8.1.2.1;Phase IV: Implementation;42 8.1.3;4.3 Developing Business Models;43 8.1.3.1;Phase V: Improvement;43 9;Chapter 5;45 9.1;Shaping the Future: From Driven To Driver;45 10;What this 'Essential' offers;47 11;References;48