This book explores new ways for companies to sustain their success, by means of viable business models and a values-driven culture. The point of departure is a value proposition designed to last, and grounded in the values espoused and actively practiced by the organization. These values are in turn the product of a values creation process, which is essential to any business trying to ensure its viability in the long run. A concise step-by-step process explains how this process can be introduced to keep companies competitive for and in the future. In subsequent chapters, the book describes key challenges for modern management, introduces a paradigm of sustainable management, and presents roadmaps to future viability and axioms of viable business management. Active practitioners in executive and operational management roles, research and development, innovation management, human resources, sustainability, or process management will benefit from this volume. Given its scope of coverage, the book offers a valuable resource for lecturers and students in business management, economics, law, and sustainability-related degree courses.

Friedrich Glauner, PhD, combines more than 20 years of operational experience as manager and entrepreneur with 16 years of teaching and research at the interdisciplinary cross-section of philosophy, semiotics, systems theory, communication theory and values-driven human systems management. His work is devoted to the driving forces of individual and institutional actions. At the Global Ethic Institute, he devised the Tübingen model of future viability in management. He lectures on the model, and on values-driven strategy development, management, business modeling, leadership, and communication at Tübingen University and elsewhere and advises companies on its effective implementation.

1;Preface;6 1.1;A Future for Enterprise: An Enterprise for the Future;6 2;About This Book;8 3;Contents;10 4;Chapter 1: Old Wine in Old Skins: The Challenges for Modern Management;12 4.1;1.1 Fallacies at Work: The Creeds of Competition and the Paradox of Destructive Wealth Creation;12 4.2;1.2 The Dead Ends of Modern Enterprise: Swarm Stupidity, Warped Time, and Growth by Sense Surrogate;19 4.2.1;1.2.1 Warped Time;19 4.2.2;1.2.2 Growth in Saturated Markets, Sense Surrogates, and Phishing for Phools;20 4.2.3;1.2.3 The Catch-22 of Modern Business;22 4.3;1.3 New Wine in New Skins: The Foundations of Future Viable Enterprise and Economy;23 4.3.1;1.3.1 Understanding Systems;24 4.3.2;1.3.2 Understanding Psychology;28 4.3.3;1.3.3 Managing Future Viable Strategies;32 5;Chapter 2: Values Creation as Value Creation: The Paradigm of Lastingly Viable Enterprise;34 5.1;2.1 The Necessity of Enterprise;34 5.2;2.2 Success: The Human Factor;36 5.3;2.3 Ethicological Value Creation: Future Viability;39 5.3.1;2.3.1 The Basics of Management: High Performance Teams;39 5.3.2;2.3.2 A Management Master Class: Added Value Cycles;41 5.3.3;2.3.3 Nature´s Law Of Success: Be Valuable;43 6;Chapter 3: Value Adding Networks: Paths Towards Future Viability;46 6.1;3.1 Value Profile;47 6.1.1;3.1.1 Conceiving the Business Idea;47 6.1.2;3.1.2 Defining the Values Profile;48 6.1.3;3.1.3 Defining the Business Model;50 6.2;3.2 Cultures of Organization and Networks;53 6.3;3.3 Staying in Control: The Values Cockpit;55 7;Chapter 4: Summary;58 7.1;4.1 The Ethicological Axioms of Lastingly Viable Business Models;58 8;What Readers Are Saying About the Author´s Works Published by Springer;59 8.1;On Ethicology, Future Viability, Business Models, and Values;59 8.2;On Values Cockpits;60 9;References;61