Managing Value Propositions in Service Ecosystems
Managing Value Propositions in Service Ecosystems
Julian Boha explores value propositions in ecosystems as they play an important role in communicating how a company aims to provide value to business partners and customers. Value propositions are used in our everyday language, yet the concept remains ambiguous as there is a lack of empirical evidence about value propositions and their formal development process. The author provides a much-needed understanding of value propositions within the context of ecosystems and offers tools to systematically create value propositions and orchestrate ecosystems to foster innovation. Further, this book advances to the current understanding of value propositions and their application in the context of innovative ecosystems.
Perceived value propositions of service ecosystems
Orchestrating service ecosystems through value propositions
Towards a management framework for service ecosystems.
Value propositions and service ecosystems from a service-dominant logic perspective
The evolution of value propositionsPerceived value propositions of service ecosystems
Orchestrating service ecosystems through value propositions
Towards a management framework for service ecosystems.
Boha, Julian
| ISBN | 978-3-658-31712-6 |
|---|---|
| Artikelnummer | 9783658317126 |
| Medientyp | Buch |
| Auflage | 1st ed. 2021 |
| Copyrightjahr | 2020 |
| Verlag | Springer, Berlin |
| Umfang | XXII, 234 Seiten |
| Abbildungen | XXII, 234 p. 41 illus. |
| Sprache | Englisch |
