To survive and sustain businesses during such times of crisis becomes difficult for managers and entrepreneurs. This in turn amplifies the importance of designing new flexible and adaptive business models. This book addresses different business situations that occur during national and global crises, such as the COVID-19 pandemic. Specifically, it proposes new and inspiring business models for various industries such as service and retail industry using different statistical software like SPSS and AMOS. It discusses the various changing elements of businesses such as the application of artificial intelligence (AI) and machine learning and how to cope with these unexpected business elements to maintain sustainable development.

Chapter 1: Behavior of Faculty during COVID-19 Lockdown: A Study of Higher Education in India

Chapter 2: Self- Leadership and innovative behaviour: a study on academicians during the COVID-19 crisis
Chapter 3: Engagement of Higher Education Teachers' during Covid19 pandemic in India
Chapter 4: Business Continuity in COVID-19 Pandemic: A Global Review
Chapter 5: Brand and product preferences among post-millennial consumers during Act-Of-God Periods
Chapter 6: The Indian market of online business at risk: The main impacts of the active Corona virus
Chapter 7: Driving Digital Transformation for Competitive Distinctiveness: The Case of Saregama Carvaan 2.0
Chapter 8: Business opportunities for small firms through the digital platform in the post -COVID era
Chapter 9: Pandemic Effect and Remedial Business Model in Micro, Small and Medium Enterprises - A Study in India with special reference to West Bengal
Chapter 10: Mergers and Acquisitions-A key Revival strategy during the Covid-19 times
Chapter 11: Effectiveness of working capital management on MSME sustainability in West Bengal
Chapter 12: Application of Machine Learning (MI) in the Human Resource Management area
Chapter 13: Deendayal Antyodaya Yojana-National Rural Livelihood Mission (DAY-NRLM) and Tribal livelihood promotion: An Indian experience in pre-post COVID-19 pandemic era
Chapter 14: How microcredit supports the employability in the new normal era?  A study on rural backdrop of India
Chapter 15: Post Covid-19 challenges and economic development through micro, small and medium enterprises in India.