Organizations are increasingly faced with the challenge of recruiting and retaining suitable personnel. It is crucial to have employees who are committed to their organization and actively support change. Such commitment is primarily present when employees find suitable framework conditions for themselves that result from the lived values that are anchored in the organizational culture. Accordingly, a culture must be based on an image of human dignity.
An image of human digity is reflected in Ikigai. Ikigai takes a purpose-driven approach and is based on the theory that the core motivation of human beings is the search for meaning.
The book lays the theoretical foundation for a comprehensive individual and organizational consideration of Ikigai by describing Ikigai as a Japanese philosophy of life and, on the basis of original logotherapy, opening up Ikigai for the non-Japanese cultural area. The necessity of a purpose driven view is explained and individual Ikigai is transferred to the organizational context as a blueprint. The four central levers of organizational Ikigai are described and the theoretical foundations for a transformation to a purpose-driven organization are presented.

Part I: Theoretical basis: Individual and organizational Ikigai

1 The development towards the information age
a. Re-organization of the world: digital globalization - transition to the industrial age - individualization - demographic change
b. Re-organization of companies and employment relationships: New Work / Agility / Holacracy / Digital Business Models
2. Ikigai
a. Individual Ikigai - Purpose-driven - Frankl's logotherapy as an explanatory approach to Ikigai - Purpose-centred mindset - Freedom and responsibility
b. Organizational Ikigai - Transfer of the Ikigai idea to the organization, in particular mission/vision; understanding of leadership; competence management - employee-centric approach - cultural fit - organizational fit
c. The tree of organizational culture as a metaphor of Ikigai - The roots (value orientation) - The trunk (the mindset) - Supporting branches and ramifications (cultural areas) - Branches and leaves (communication)
Part II: The toolbox - Practical implementation through adequate instruments
1. toolbox "The root"
2. toolbox "The trunk"
3. toolbox "Supporting branches and ramifications"
4. toolbox "Branches and leaves".