Useful manual for managers of strategy management projects.

Presents and illustrates methods and tools of strategic planning.

The approach explained contains detailed recommendations and examples.

Previous edition has sold 900 copies world wide since its release in 2002.

1;Preface for the third edition;5 2;Preface for the second edition;5 3;Preface;6 4;Brief contents;7 5;Contents;9 6;List of figures;16 7;List of insets;22 8;Introduction;24 9;Part I The idea of strategic planning;28 9.1;1 Strategies, strategic planning and success potentials;29 9.2;2 The development of strategic planning;36 9.3;3 Assessment of strategies;44 10;Part II The process of strategic planning and the resulting documents;51 10.1;4 Strategic documents as the result of strategic planning;52 10.2;5 The process of strategic planning;65 10.3;6 The strategic analysis and planning toolbox;93 11;Part III Strategy project planning and strategic analysis;100 11.1;7 Project planning;102 11.2;8 Strategic analysis;116 12;Part IV Developing corporate strategies;140 12.1;9 Defining tlie strategic businesses;143 12.2;10 Assessing relevant industries with the help of competitive intensity models;160 12.3;11 Determining strategic objectives with the help of portfolio methods;180 12.4;12 The corporate strategy development process;209 13;Part V Developing business strategies;232 13.1;13 Generic business strategies;235 13.2;14 Specifying business strategies at the level of the market offer;262 13.3;15 Specifying business strategies at the level of resources;283 13.4;16 The business strategy development process;302 14;Part VI Defining the implementation measures and assessing and approving the strategies;323 14.1;17 Defining the implementation measures;325 14.2;18 Final assessment of strategies and strategy implementation measures;340 14.3;19 Formulating and approving the strategic documents;358 15;Final remarks;364 16;Glossary;365 17;Index;374 18;Bibliography;379