Useful manual for managers of strategy management projects.

Presents and illustrates methods and tools of strategic planning.

The approach explained contains detailed recommendations and examples.

Previous edition has sold 900 copies world wide since its release in 2002.

1;Preface for the fourth edition;5 2;Preface for the third edition;5 3;Preface for the second edition;5 4;Preface;6 5;Brief contents;8 6;Contents;10 7;List of figures;17 8;List of insets;23 9;Introduction;25 10;Part I The idea of strategic planning;29 10.1;1 Strategies, strategic planning and success potentials;30 10.2;2 The development of strategic planning;37 10.3;3 Assessment of strategies;45 11;Part II The process of strategic planning and the resulting documents;52 11.1;4 Strategic documents as the result of strategic planning;53 11.2;5 The process of strategic planning;66 11.3;6 The strategic analysis and planning toolbox;94 12;Part III Strategy project planning and strategic analysis;101 12.1;7 Project planning;103 12.2;8 Strategic analysis;117 13;Part IV Developing corporate strategies;141 13.1;9 Defining the strategic businesses;144 13.2;10 Assessing relevant industries with the help of competitive intensity models;161 13.3;11 Determining strategic objectives with the help of portfolio methods;181 13.4;12 The corporate strategy development process;210 14;PartV Developing business strategies;234 14.1;13 Generic business strategies;237 14.2;14 Specifying business strategies at the level of the market offer;264 14.3;15 Specifying business strategies at the level of resources;285 14.4;16 The business strategy development process;304 15;Part VI Defining the implementation measures and assessing and approving the strategies;325 15.1;17 Defining the implementation measures;327 15.2;18 Final assessment of strategies and strategy implementation measures;342 15.3;19 Formulating and approving the strategic documents;360 16;Final remarks;366 17;Glossary;367 18;Index;376 19;Bibliography;381