1;Preface for the fifth edition;5 2;Preface for the fourth edition;5 3;Preface for the third edition;5 4;Preface for the second edition;6 5;Preface;6 6;Brief contents;8 7;Contents;10 8;List of figures;17 9;List of insets;23 10;Introduction;25 11;Part I Idea of strategic planning;29 11.1;1 Strategies, strategic planning and success potentials;30 11.2;2 Development of strategic planning;36 11.3;3 Assessment of strategies;43 12;Part II Process of strategic planning and resulting documents;50 12.1;4 Strategic documents as the result of strategic planning;51 12.2;5 Process of strategic planning;64 12.3;6 Strategic analysis and planning toolbox;84 13;Part III Project planning, analysis and mission statement revision;91 13.1;7 Strategy project planning;93 13.2;8 Strategic analysis;104 13.3;9 Revision or production of the mission statement;128 14;Part IV Developing the corporate strategy;135 14.1;10 Defining the strategic businesses;138 14.2;11 Assessing relevant industries with the help of competitive intensity models;155 14.3;12 Setting up and assessing the portfolio of businesses;175 14.4;13 Corporate strategy development process;203 15;Part V Developing the business strategies;227 15.1;14 Generic business strategies;230 15.2;15 Specifying business strategies at the level of the offer;256 15.3;16 Specifying business strategies at the level of resources;275 15.4;17 Business strategy development process;290 16;Part VI Implementing, assessing and approving the strategies;310 16.1;18 Defining the implementation;312 16.2;19 Final assessment of strategies and implementation;326 16.3;20 Formulating and approving the strategic documents;343 17;Final remarks;349 18;Glossary;350 19;Index;359 20;Bibliography;364