Procurement Marketing
A Strategic Concept
Procurement Marketing
A Strategic Concept
This book compiles the core aspects of procurement marketing in a way which allows an easier translation of relevant theoretical findings into every-day business. A decision orientated approach is presented which starts with a situation analysis and leads you through a heuristic structure to the right combination of procurement tools. We are convinced that the present book will prove to be a valuable tool for your every-day business.
3. Possible Solutions
4. The Procurement Marketing Solution
List of Illustrations
Literature.
1. Problems
2. The Vision3. Possible Solutions
4. The Procurement Marketing Solution
List of Illustrations
Literature.
ISBN | 978-3-540-64459-0 |
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Artikelnummer | 9783540644590 |
Medientyp | Buch |
Copyrightjahr | 1998 |
Verlag | Springer, Berlin |
Umfang | XII, 184 Seiten |
Abbildungen | XII, 184 p. |
Sprache | Englisch |