Procurement Marketing
A Strategic Concept
Procurement Marketing
A Strategic Concept
This book compiles the core aspects of procurement marketing in a way which allows an easier translation of relevant theoretical findings into every-day business. A decision orientated approach is presented which starts with a situation analysis and leads you through a heuristic structure to the right combination of procurement tools. We are convinced that the present book will prove to be a valuable tool for your every-day business.
3. Possible Solutions
4. The Procurement Marketing Solution
List of Illustrations
Literature.
1. Problems
2. The Vision3. Possible Solutions
4. The Procurement Marketing Solution
List of Illustrations
Literature.
| ISBN | 978-3-540-64459-0 |
|---|---|
| Artikelnummer | 9783540644590 |
| Medientyp | Buch |
| Copyrightjahr | 1998 |
| Verlag | Springer, Berlin |
| Umfang | XII, 184 Seiten |
| Abbildungen | XII, 184 p. |
| Sprache | Englisch |
