Taking the business model as point of departure, this open access book explores how companies and organizations can contribute to a more sustainable future by designing innovative models that are both sustainable and profitable. Based upon years of research, it draws together theoretical foundations and existing literature on the topic of sustainable business alongside case studies and practical solutions. After examining the theoretical foundations of sustainable business model innovation, the authors present their own framework - RESTART. Consisting of seven factors, this framework can be the basis for restarting any business model. The final section outlines a research agenda for sustainable business informed by the perspectives and frameworks put forward in this book.

Chapter 1: Why sustainable business model innovation?

Chapter 2: The seven steps of the RESTART framework
Chapter 3: RESTART: what, why, how and so what?
Chapter 4: Roadmap to a RESTART
Chapter 5: Redesign rather than standstill
Chapter 6: Experimentation rather than turnaround
Chapter 7: Service-logic rather than product-logic
Chapter 8: The circular rather than the linear economy
Chapter 9: Alliances rather than solo-runs
Chapter 10: Results rather than indulgences
Chapter 11: Three-dimensionality rather than one-dimensionality
Chapter 12: RESTART before it is too late
Chapter 13: A recap of the RESTART framework
Chapter 14: A process model for sustainable business model innovation
Chapter 15: Avenues for future research
Chapter 16:  Case study: A RESTART for Scanship
Chapter 17: Case study: A circular business model for Orkla and BIR?.