Sharing Economy

Making Supply Meet Demand

Sharing Economy

Making Supply Meet Demand

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This edited book examines the challenges and opportunities arising from today's sharing economy from an operations management perspective.  Individual chapter authors present state-of-the-art research that examines the general impact of sharing economy on production and consumption; the intermediary role of a sharing platform; crowdsourcing management; and context-based operational problems.

Sharing economy refers to a market model that enables and facilitates the sharing of access to goods and services. For example, Uber allows riders to share a car. Airbnb allows homeowners to share their extra rooms with renters. Groupon crowdsources demands, enabling customers to share the benefit of discounted goods and services, whereas Kickstarter crowdsources funds, enabling backers to fund a project jointly. Unlike the classic supply chain settings in which a firm makes inventory and supply decisions, in sharing economy, supply is crowdsourced and can be modulated by a platform. The matching-supply-with-demand process in a sharing economy requires novel perspectives and tools to address challenges and identify opportunities.

The book is comprised of 20 chapters that are divided into four parts.  The first part explores the general impact of sharing economy on the production, consumption, and society.  The second part explores the intermediary role of a sharing platform that matches crowdsourced supply with demand.  The third part investigates the crowdsourcing management on a sharing platform, and the fourth part is dedicated to context-based operational problems of popular sharing economy applications.


'While sharing economy is becoming omnipresence, the operations management (OM) research community has begun to explore and examine different business models in the transportation, healthcare, financial, accommodation, and sourcing sectors. This book presents a collection of the state-of-the-art research work conducted by a group of world-leading OM researchers in this area. Not only does this book cover a wide range of business models arising from the sharing economy, but it also showcases different modeling frameworks and research methods that cannot be missed. Ultimately, this book is a tour de force - informative and insightful!'

Christopher S. Tang
Distinguished Professor and Edward Carter Chair in Business Administration
UCLA Anderson School of Management



Ming Hu is a Professor of Operations Management at Rotman School of Management, University of Toronto and one of the 2018 Poets & Quants Best 40 Under 40 MBA Professors. His research has been featured in media such as Financial Times. Most recently, he focuses on operations management in the context of sharing economy, social buying, crowdfunding, crowdsourcing, and two-sided markets, with the goal to exploit operational decisions to the benefit of the society. He is the recipient of Wickham Skinner Early-Career Research Accomplishments Award by POM Society (2016) and Best Operations Management Paper in Management Science Award by INFORMS (2017). He currently serves as the editor-in-chief of Naval Research Logistics, co-editor of a special issue of Manufacturing & Service Operations Management on sharing economy and innovative marketplaces, and associate editor of Operations Research and Manufacturing & Service Operations Management, and senior editor of Production and Operations Management. He received a master's degree in Applied Mathematics from Brown University in 2003, and a Ph.D. in Operations Research from Columbia University in 2009.




1;Preface;5 2;Acknowledgments;6 3;Contents;7 4;Contributors;16 5;1 Introduction;19 5.1;1.1 Overall Structure;19 5.2;1.2 Chapter Highlights;20 5.2.1;1.2.1 Part I: Impact of Sharing Economy;20 5.2.1.1;1.2.1.1 Economic Impact;20 5.2.1.2;1.2.1.2 Operational Opportunity and Challenge;21 5.2.2;1.2.2 Part II: Intermediary Role of a Sharing Platform;21 5.2.2.1;1.2.2.1 Intermediation via Pricing and Matching;21 5.2.2.2;1.2.2.2 Intermediation via Information and Payment;22 5.2.2.3;1.2.2.3 Intermediation in the Presence of Self-Scheduling Suppliers;23 5.2.3;1.2.3 Part III: Crowdsourcing Management;24 5.2.3.1;1.2.3.1 Group Buying and Crowdfunding;24 5.2.3.2;1.2.3.2 Crowdsourcing Contest;24 5.2.4;1.2.4 Part IV: Context-Based Operational Problems in Sharing Economy;25 5.2.4.1;1.2.4.1 Bike Sharing;25 5.2.4.2;1.2.4.2 Vehicle Sharing;25 5.2.4.3;1.2.4.3 Short-Term Rental;26 5.2.4.4;1.2.4.4 Online Advertising;26 5.3;References;26 6;Part I Impact of Sharing Economy;27 6.1;2 Peer-to-Peer Product Sharing;28 6.1.1;2.1 Introduction;29 6.1.2;2.2 Literature Review;32 6.1.3;2.3 Model Description;34 6.1.3.1;2.3.1 Matching Supply with Demand;36 6.1.4;2.4 Equilibrium Analysis;38 6.1.4.1;2.4.1 Impact of Collaborative Consumption on Ownership and Usage;39 6.1.4.2;2.4.2 Impact of Collaborative Consumption on Consumers;42 6.1.5;2.5 The Platform's Problem;43 6.1.5.1;2.5.1 The For-Profit Platform;44 6.1.5.2;2.5.2 The Not-for-Profit Platform;46 6.1.5.3;2.5.3 Systems with Negative Externalities;48 6.1.5.4;2.5.4 The Impact of Extra Wear and Tear and Inconvenience Costs;50 6.1.6;2.6 Concluding Comments;50 6.1.7;References;52 6.2;3 The Strategic and Economic Implications of Consumer-to-Consumer Product Sharing;54 6.2.1;3.1 Introduction;54 6.2.2;3.2 Modeling Framework;57 6.2.3;3.3 Effects of Sharing on Firm's Pricing Strategy, Profit, and Consumer Surplus;60 6.2.4;3.4 Effects of Sharing on Product Quality and Distribution Channel;65 6.2.4.1;3.4.1 Effects of Sharing on Product Quality;65 6.2.4.2;3.4.2 Effects of Sharing on Distribution Channel;66 6.2.5;3.5 Conclusions and Discussions;68 6.2.6;References;70 6.3;4 Operational Factors in the Sharing Economy: A Framework;72 6.3.1;4.1 Introduction;72 6.3.2;4.2 The Framework;73 6.3.3;4.3 Examples;77 6.3.3.1;4.3.1 Ride Sharing;78 6.3.3.2;4.3.2 Group Buying;81 6.3.4;4.4 Concluding Remarks;83 6.3.5;References;85 6.4;5 Ride Sharing;89 6.4.1;5.1 Introduction;89 6.4.2;5.2 Anatomy of a Modern Ridesharing Platform;91 6.4.2.1;5.2.1 Timescales;91 6.4.2.2;5.2.2 Strategic Choices;92 6.4.2.3;5.2.3 Operation and Market Design;93 6.4.3;5.3 A Modeling Framework for Ridesharing Platforms;93 6.4.3.1;5.3.1 Modeling Stochastic Dynamics of the Platform;94 6.4.3.2;5.3.2 Platform Controls;97 6.4.3.3;5.3.3 Platform Objectives;99 6.4.3.4;5.3.4 Local Controls and Closed Queueing Models;100 6.4.3.5;5.3.5 Modeling Endogenous Entry of Drivers;102 6.4.4;5.4 Analyzing the Model: Key Findings;103 6.4.4.1;5.4.1 Fast-Timescale Control of Platform Dynamics;104 6.4.4.2;5.4.2 The Slow Timescale: Pricing and Driver Entry;105 6.4.5;5.5 Related Literature;108 6.4.6;5.6 Conclusion;111 6.4.7;References;112 7;Part II Intermediary Role of a Sharing Platform;114 7.1;6 The Role of Surge Pricing on a Service Platform with Self-Scheduling Capacity;115 7.1.1;6.1 Introduction;116 7.1.2;6.2 Literature Review;117 7.1.3;6.3 Model;119 7.1.4;6.4 Profitability of Commission Contract;122 7.1.5;6.5 Impact of Dynamic Prices on Consumers;124 7.1.6;6.6 Conclusion;125 7.1.7;References;126 7.2;7 Time-Based Payout Ratio for Coordinating Supply and Demand on an On-Demand Service Platform;128 7.2.1;7.1 Introduction;129 7.2.2;7.2 Literature Review;130 7.2.3;7.3 A Model of Wait-Time Sensitive Demand and Earnings Sensitive Supply;132 7.2.3.1;7.3.1 Customer Request Rate ? and Price Rate p;133 7.2.3.2;7.3.2 Number of Participating Providers k and Wage Rate w;133 7.2.3.3;7.3.3 Problem Formulation;135 7.2.4;7.4 The Base Model;135 7.2.4.1;7.4.1 Special Case 1: When the Payout Ratio w/p Is Fixed;13
ISBN 9783030018634
Artikelnummer 9783030018634
Medientyp E-Book - PDF
Copyrightjahr 2019
Verlag Springer-Verlag
Umfang 536 Seiten
Sprache Englisch
Kopierschutz Digitales Wasserzeichen