Filling a gap in the current literature, this book addresses the social approach to the design and use of innovative business models in the digital economy. It focuses on three areas that are of increasing importance to businesses and industry today: social issues and sustainability; digitization; and new economic business models, specifically the sharing and circular economies. The authors aim to solve current scientific concerns around the conceptualization and operationalization of social business models, addressing management intentions and the impact of these models on society. Based on observation of social phenomena and the authors' research and practical experience, the book highlights best practices for designing and assessing social business models.

Chapter 1 Social issues and sustainability in contemporary business

Chapter 2 The impact of the digital technology revolution on creating new markets and people's behavior
Chapter 3 New economy business models in the concepts of Big Data, the sharing economy and the circular economy
Chapter 4 Social business models in the digital economy - a new look at the social aspects of new entrepreneurship
Chapter 5 The value economy and its influence on shaping social business models
Chapter 6 Creating Sustainability Business Models in the Digital and Network economy
Chapter 7 Hybridization as a new way of building social business models
Chapter 8 Conceptualization and operationalization of social business models in the digital economy
Chapter 9 Best practices of social business models in the global Digital Economy
Chapter 10 Conclusion.