Start-up
A Practical Guide to Starting and Running a New Business
Start-up
A Practical Guide to Starting and Running a New Business
Many people dream of starting their own business one day, but are not sure how to make it a reality, or whether they will succeed. In this book the author presents a comprehensive user guide for aspiring entrepreneurs, and provides expert advice and guidance on every major aspect of launching a new business. Step-by-step, this inspiring and highly readable book explains how would-be entrepreneurs can evaluate the strength of their business idea, protect their inventions, understand the legal steps and responsibilities involved in forming a company, position their products in the market, create a business plan and acquire financing.
Featuring case studies, practical exercises and tips, the book helps to demystify the process of starting a new business, giving readers the confidence to start up, and greatly increasing the chances of their entrepreneurial dream becoming a reality. It also offers a valuable learning resource for entrepreneurship and start-up clubs atuniversities and business schools.
Introduction
How Good Is Your Idea?How Can You Protect Your Ideas?
What Is a Company?
How Do You Market Your Product?
How Do You Finance Your Business?
How Do You Create a Financial Model?
How Do You Write a Business Plan?
Your Role and Your Team
Closing Remarks.
Harris, Tom
| ISBN | 978-3-030-06871-4 |
|---|---|
| Artikelnummer | 9783030068714 |
| Medientyp | Buch |
| Auflage | 2. Aufl. |
| Copyrightjahr | 2018 |
| Verlag | Springer, Berlin |
| Umfang | VII, 146 Seiten |
| Abbildungen | VII, 146 p. |
| Sprache | Englisch |
