This book offers a primer on the valuation of startups. Innovative startups are characterized by high growth potential that usually absorbs liquidity. This is unattractive for traditional banks, replaced by other specialized intermediaries such as venture capital or private equity funds, which diversify their portfolio basing their strategies on a multi-year exit. Startups coexist in an evolving ecosystem with established firms, to which they transfer innovativeness, technology, flexibility, and time-to-market speed, contributing to reinvent the business models and receiving from mature firms feedback on the current market features, the existing clients, and their unsatisfied needs. The valuation paradigms represent a central issue for any start-upper seeking external finance, either from family and friends or through a wider professional placement. This book, complemented by practical cases (concerning, for instance, FinTechs, digital platforms, and e-Health applications) offers aguide to practitioners, students, and academics about the trendy valuation patterns of the startups based on their strategic business planning

Chapter 1: Introduction

PART 1: VALUATION
Chapter 2: From business models to business planning
Chapter 3: Profitability, Intangible Value creation, and scalability patterns
Chapter 4: Boosting sustainable growth with innovative intangibles
Chapter 5: Cherry Picking Intermediaries: from Venture Capital to Private Equity Funds
Chapter 6: Early-stage and debt-free startups
Chapter 7: Leveraging development with debt
Chapter 8: A comprehensive Valuation Metrics
Chapter 9: Startup Valuation
PART 2: INDUSTRY APPLICATIONS
Chapter 10: FinTech Valuation
Chapter 11: From Informal Financial Intermediaries to MicroFinTech Valuation
Chapter 12: Digital Platforms and Network Catalyzers
Chapter 13: From Netflix to Youtube: Over-the-Top and Video-on-Demand Platform Valuation
Chapter 14: E-Health and Telemedicine Startup Valuation
Chapter 15: FoodTech and AgriTech Startup Valuation.