Storytelling
Branding in Practice
E-Book
Storytelling
Branding in Practice
Must-read for managers on a powerful branding tool of the future.
Up-to-date cases from the business world, plenty of illustrations and easy-to-use tools.
Recommended by managers of top international firms.
Covers both the internal and external benefits of storytelling for a business company.
Danish version sold more than 2000 copies.
Fog, Klaus
| ISBN | 9783540271161 |
|---|---|
| Artikelnummer | 9783540271161 |
| Medientyp | E-Book - PDF |
| Auflage | 2. Aufl. |
| Copyrightjahr | 2006 |
| Verlag | Springer-Verlag |
| Umfang | 238 Seiten |
| Sprache | Englisch |
| Kopierschutz | Digitales Wasserzeichen |
