Reimagining business models is a tall order for any management team, and especially so in today's business landscape of continual disruptive change. Having examined hundreds of businesses over the course of their research, the BCG Henderson Institute has developed a systematic approach for reimagining business models for economic and social sustainability, creating new modes of differentiation and advantage, embedding societal value into products and services, managing new performance measures, and reshaping business ecosystems to support these initiatives.

This book explores the why, what, and how of sustainable business model innovation (SBM-I) - a new method by which corporations can optimize for both business and social value using their core businesses to deliver the financial returns expected by their owners and, in tandem, to help society meet its most significant challenges. It details the SBM-I innovation cycle linking to value creation and scaled transformation, and expands the application of SBM-I to sustainable business ecosystems and corporate lead sustainability alliances.

Sustainable Business Model Innovation offers inspiration and guidance to create more competitive and sustainable companies. Your company's future, our environment, and society depend on doing so.

David Young is Managing Director & Senior Partner, BCG Henderson Institute. He leads the firm's total societal impact and sustainability work globally.

Martin Reeves leads the BCG Henderson Institute worldwide, BCG's think tank on new approaches to strategy and management. Martin is also a member of the BCG Henderson Institute's Innovation Sounding Board, which is dedicated to supporting, inspiring, and guiding upstream innovation at BCG.