This book provides the essentials to write a successful businessplan. The represented methods and best practices have been approved over many years in practice with many management consulting engagements. The book is easily structured, it has a pragmatic emphasis and an autodidactic approach. The reader gets acquainted with the skills and competencies as well as tools, required for the planning and development of the businessplan project. This way of approach gives even those readers, with less background in business, a professional and excellent introduction to the field of business planning. Each section of the book closes with a set of crucial key questions, in the manner of a quick due diligence, these results essentially give a roadmap, independent of the industries applied. The book allows the reader to make up a clear and transparent portrait about his/her company respectively entrepreneurial intention. By this way, the reader is able to estimate himself/herself the real risks and chances.

1;Preface;5 2;Preface to German edition;7 3;Table of contents;8 4;1 Necessity of planning;12 4.1;1.1 External use of a business plan;12 4.2;1.2 Internal use of the business plan;15 4.3;1.3 Basic types of business plans;15 4.4;1.4 Why managers don't write business plans;16 4.5;1.5 Key questions;17 5;2 Business plan project;19 5.1;2.1 Data collection;23 5.2;2.2 Initial analysis of the data;26 5.3;2.3 Partial plans;26 5.4;2.4 Financial plan and control;27 5.5;2.5 Key questions;28 6;3 Executive summary;30 6.1;3.1 Key to an effective executive summary;31 6.2;3.2 Executive summary and the business plan;33 6.3;3.3 Advantages of an executive summary;35 6.4;3.4 Key questions;36 7;4 Business idea and strategic goals;37 7.1;4.1 Business idea;37 7.2;4.2 Business model;39 7.3;4.3 Strategic goals;41 7.4;4.4 Key questions;46 8;5 Management team and organization;48 8.1;5.1 Operational structure;48 8.2;5.2 Organizational structure;53 8.3;5.3 Personnel planning;57 8.4;5.4 Management team;59 8.5;5.5 Reporting systems;59 8.6;5.6 Legal form;62 8.7;5.7 Key questions;62 9;6 Products and services;66 9.1;6.1 Product features;66 9.2;6.2 Product description;67 9.3;6.3 Product portfolio and product plan;68 9.4;6.4 Key questions;70 10;7 Market and competition;71 10.1;7.1 Market;71 10.2;7.2 Competition;76 10.3;7.3 Market position;77 10.4;7.4 Key questions;78 11;8 Marketing and sales;81 11.1;8.1 Marketing;81 11.2;8.2 Sales;86 11.3;8.3 Key questions;90 12;9 Research and development;92 12.1;9.1 Presentation of research and development;92 12.2;9.2 Development plan;95 12.3;9.3 Key questions;95 13;10 Production;97 13.1;10.1 Outline of production;97 13.2;10.2 Production plan;99 13.3;10.3 Key questions;99 14;11 Procurement and logistics;102 14.1;11.1 Purchase;102 14.2;11.2 Logistics;104 14.3;11.3 Key questions;108 15;12 Finance;110 15.1;12.1 Presentation of financial situation;110 15.2;12.2 Financial data system;111 15.3;12.3 Analysis of economic development;113 15.4;12.4 Company's future development;121 15.5;12.5 Sensitivity and risk analysis;141 15.6;12.6 How finance experts rate planning;145 15.7;12.7 Financing request;146 15.8;12.8 Repayment and exit-strategy;148 16;13 The way to the investor;149 16.1;13.1 Planning the financial strategy;149 16.2;13.2 Preparing for the funding process;152 16.3;13.3 Involve the investor;153 17;Key performance indicators;156 18;List of abbreviations;161 19;List of figures;162 20;List of tables;164 21;Further reading;165 22;About the authors;178

Aus dem Inhalt:
Content:
Why a Businessplan

The Businessplan project
The executive summary
The business idea and the strategic goals.-The Management team and organization.-The products and services
The market and the competitors
Marketing and sales
Research and development
Production
Purchasing and logistics
Finances
How to win your investors confidence.