The ultimate guide to managing the multifaceted business aspects of a dermatology practice

Although board-certified dermatologists provide the best care for their patients, managing a practice and optimizing every facet of the business is a daunting endeavor. Business acumen is not taught in residency and is the most overlooked aspect of any given practice. The Business of Dermatology, written by esteemed dermatologists Jeffrey S. Dover, Kavita Mariwalla, and an impressive group of experts, provides a rare opportunity to learn about the operations side of practices across the country. Written in an informal tone, this unique book enables readers to be privy to a "40-way chat" with dermatologists whose practices are flourishing.

With a vast wealth of information relevant to the business side of a dermatology practice, this remarkable resource fills the gap between the training phase and acquisition of professional confidence. Fifty-five chapters offer insightful, highly practical pearls for everyone from early-career dermatologists and those in solo-practice to employed physicians in large groups. Even the most seasoned practitioners will benefit from firsthand knowledge and real-world tips shared by physicians who have made their own mistakes trying to get practices off the ground and maintain them.

Key Features

- Written by top dermatologists from the perspective of "if we knew then what we know now "
- Organized in a format and style conducive to easy reading, with practical tips to implement immediately
- Covers all practice-relevant topics, including office space and equipment, managing financials, diverse practice models, human resources, employment considerations, patient issues, pricing, essential surgical tools/supplies, marketing, and much more
- Top ten lists in each chapter highlighting the key take-home points

The Business of Dermatology is an indispensable, one-stop source for all trainee and practicing dermatologists who need insightful guidance on setting up, organizing, managing, or optimizing their practice.

This book includes complimentary access to a digital copy on https://medone.thieme.com.

<p><strong>Section I Bricks and Mortar</strong><br>1 To Rent or to Buy: That is the Question<br>2 Location<br>3 How Much Space Do I Need?<br>4 Creating a Business Plan<br>5 Room Layout<br>6 Office Flow<br>7 Creating a Practice Ambience<br>8 Photography and Space Requirements for Everyday and Clinical Trials<br>9 Corporate Structure: Limited Liability and Taxation<br>10 Academic versus Private Practice<br>11 Managing the Telecom and IT of Your Business: The Central Nervous System of a Medical Practice<br>12 Choosing and Implementing an Electronic Medical Record System<br>13 Private Equity and Venture Capital-Backed Practice Models<br><strong>Section II Human Resources</strong><br>14 Essential Components of an Employee Manual<br>15 Vision and Mission Statement<br>16 Employees versus Independent Contractors<br>17 Salaried versus Hourly Wage: Which is Better and for What Positions?<br>18 The Practice Administrator<br>19 A Primer on Employment Law for Dermatology Practices<br>20 Essential Policies<br>21 Questions to Ask When Bringing on a Physician<br>22 Designing Your Cosmetic Dermatology Practice for Maximum Efficiency: A Case Study<br><strong>Section III Patient Relations</strong><br>23 "It Depends": No-show Fees, Cancellation Policies, and Deposits for Procedures<br>24 Reminder Calls/Texts: Implementing an Effective Appointment Reminder System<br>25 Is There a Better Way to Answer Calls?<br>26 Critical Components of Consents and Documentation<br>27 Patient Portals and Communication in the Age of EMR<br>28 Teledermatology Ground Rules<br>29 Risk Management<br><strong>Section IV The Daily Grind</strong><br>30 The Ideal Schedule<br>31 Delegating: Physician Extenders and Integration into a Practice<br>32 Managing Expectations of Staff<br>33 Pricing Cosmetic Procedures<br>34 Integrating Cosmeceuticals into Daily Practice<br>35 Building a Budget/Calculating Overhead<br>36 Evaluating Pharmacies and Patient Coupons<br>37 Deciding What Services to Provide<br>38 Evaluating a Laser for Purchase and Calculating a Return on Investment for a Device<br>39 Evaluating Costs of Fillers and Toxins: Brand Loyalty versus Offering Everything<br><strong>Section V The Nitty-Gritty</strong><br>40 Essential Instruments<br>41 Essential Stock to Start a Practice<br>42 Essential Stock for Cosmetic Procedures: How to Determine What to Carry, and Control Inventory and Costs<br>43 What Devices Does Your Practice Need?<br>44 Loyalty and VIP Programs<br><strong>Section VI Your Image</strong><br>45 The Most Important Components of a Successful Website<br>46 Social Media<br>47 Creating and Nurturing a Brand/Logo<br>48 Managing Your Online Reputation<br>49 Tips for the Media<br>50 Marketing and Advertising Your Dermatology Practice<br><strong>Section VII Miscellaneous</strong><br>51 Growing Your Practice<br>52 Mohs: Outsource or Keep In-House<br>53 The Ground Rules of Teaching in a Private Practice<br>54 Staying Active Nationally in the Years after Residency<br>55 Getting Involved in Advocacy</p>